French brands find their place in the Netherlands
Remarqué helps French brands identify the right customers and partners and define a strategy tailored to the Dutch market, so they can successfully establish a market position and grow sustainably.
A strong product does not automatically create a strong market position
The Dutch market offers opportunities. However, customers, retailers, distribution channels and competitive dynamics operate differently from those in France.
A distributor, an online sales and distribution platform or a small number of retail outlets can make a product available. But without sufficient awareness, product understanding, brand preference and in-store turnover, an initial order often remains a one-off. The product may be available, but the brand has not yet built a sustainable market position.
Find the right route into the Dutch market
Remarqué helps French brands understand the Dutch market and its customers, define a relevant position and develop a practical go-to-market plan.
We combine local customer and market insight with experience in specialist food retail, importing, branding, customer experience and marketing activation. The result is not simply market advice, but a route that helps you reach customers, support commercial partners and build a market position step by step.
Strategic expertise and practical delivery capability
Certified customer experience specialist
Certified Customer Experience Professional
A structured approach to brand development
Our own Customer-Centric Branding Framework
Extensive marketing experience
More than 20 years of international B2B, retail and marketing experience
From market opportunity to sustainable growth in three steps
1. Understand the market and the customer
We investigate the market, customer groups, needs, competitors, price levels, channels and potential commercial partners.
2. Define your positioning and route to market
We translate these insights into a clearly defined target audience, positioning, message and route-to-market strategy.
3. Enter and develop the market
We put the chosen route-to-market strategy into action, collect feedback from customers and commercial partners and use it to make targeted adjustments.
Enter the market with greater insight and less uncertainty
With a clear market position, the right partners and a customer-centred market approach, you can target your investment more effectively and learn more quickly what works in the Netherlands.
Your brand can develop from an initial presence into local relevance, repeat purchases, brand adoption and a sustainable position in the Dutch market.
The customer at the centre. Always.
Remarqué’s Customer-Centric Branding Framework connects brand, market, communication and customer experience. We investigate what customers need, expect and actually experience, and align this with the brand promise and market strategy.
Depending on the question, we follow the route through the framework that is needed: from a focused customer experience or branding challenge to a complete Go-to-Market and Market Development programme.
How Remarqué can help
A sustainable market position requires market knowledge, brand, customer experience and execution to work together. Remarqué brings these capabilities together in four services, which can be used independently or integrated within a wider programme.
Go-to-Market &
Market Development
Find your place in the market and build on it
Remarqué supports French brands entering the Dutch market and developing their presence further: from market insight and launch to repeat purchases, brand adoption and a sustainable market position.
Customer
Experience
From customer expectations to a memorable experience
Remarqué maps the complete customer journey and helps organisations collect customer feedback, consistently meet expectations and create positive, memorable experiences.
Customer-Centric Branding
Be visible at the moments that matter
Remarqué aligns brand communication with the customer journey, so that a positive customer experience goes hand in hand with a recognisable and memorable brand experience.
Marketing
Activation
Turn strategy into visible results
Remarqué provides hands-on support in delivering marketing campaigns. By translating brand and sales strategy into concrete, brand-consistent actions at local level, we ensure these campaigns make a genuine contribution to commercial growth.
Strategic insight grounded in Dutch market practice
Remarqué combines experience in international B2B, retail, branding, customer experience and market development with practical knowledge of the Dutch market.
Our partner Les Belles Saveurs imports and distributes French delicacies and operates its own French épicerie and tasting counter in the Netherlands. This gives us direct experience of what it takes to make French products visible, available and relevant to Dutch customers and commercial partners.
What place could your brand occupy in the Netherlands?
Tell us where you are today and what you want to achieve in the Netherlands. Together, we will identify the market opportunities, potential obstacles and most promising next step.